PREVIOUSLY RECORDED WEBINARS
View past webinars on-demand
PREVIOUSLY RECORDED
Marketing insights for event businesses:
Low-cost, proven strategies from experts
Need an affordable, realistic, effective strategy for marketing your event business? Look no further!
In this 1-hour webinar, event business experts Sarah Boucher and Pam Evans will share their insights for creating a doable marketing strategy that sets your business up for primary (without adding to your stress).
In this webinar, we'll discuss:
- Evaluating your resources: How to make the most of your time, budget and energy
- Content marketing: Which types of content give you the biggest bang for your buck
- Paid advertising: Know which marketing channels to spend money on (and avoid waste)
- Generational marketing: Expand your messaging to appeal to the next generation of event clients
- Marketing strategy optimization: Milking your content for all it's worth with multi-channel marketing
PREVIOUSLY RECORDED
Payment processing decoded:
Your path to more event revenue
Get ready to boost your event revenue by transforming your payment processing into a profit center.
In this 1-hour webinar, payments guru Jean Boling and industry expert Jess Caudill will share insider insights to demystify payment processing ... and deliver proven strategies on how to turn payment processing into a revenue generator!
In this webinar, we'll discuss:
- Rates and Fees: Know what rates you're really getting and understand the hidden costs impacting your bottom line.
- Multiple Payment Options: See why offering diverse payment types is a win-win for you and your clients.
- Consistent Revenue Growth: Why electronic/cashless payments are a key to business growth and steady cash flow.
- Payment Fraud and Chargebacks: Master fraud prevention and effectively handle chargebacks to safeguard your business.
PREVIOUSLY RECORDED
Turn data into dollars:
Powerful strategies to increase revenue at your event venue
Tired of unpredictable revenue streams at your event venue? Join us for a webinar where event industry leaders Steven Feingertz (Planning Pod) and Jonathan Aymin (Common Sense Events) will share powerful data-driven strategies.
In this webinar, we'll discuss:
- Uncovering hidden growth opportunities
- Maximizing profits during peak seasons
- Mitigating slow season dips
- Staying ahead of the tech curve with AI and machine learning
- Harnessing historical data to replicate your best bookings
PREVIOUSLY RECORDED
From "likes" to leads:
Mastering social media for event businesses
Feeling overwhelmed by social media but not seeing results for your event business? You're not alone! View this webinar to learn how to overcome common social media challenges. View this webinar to learn how to overcome common social media challenges.
Event experts Brandee Gaar (Blush by Brandee Gaar) and Andrea Vallencourt (Clay Theatre) will discuss:
- Crafting content your audience craves: Learn how to analyze social media habits and use insights to create content that stops the scroll and drives engagement.
- Saving time on content creation: Discover batching, planning, and repurposing techniques to deliver consistent content without feeling burnt out.
- Converting interest into sales: Get actionable tips to turn casual followers into active event participants and paying customers.
- Focusing on the right metrics: Forget chasing follower count! We'll help you identify the KPIs that matter for your event business and track progress towards your goals.
PREVIOUSLY RECORDED
The hidden costs of events:
Why insurance is your secret weapon
Ready to unlock peace of mind and fuel your event business growth? Join our discussion with Ken McGinley (Vertical Insure) to find out why event insurance is a must for your clients and business, how to use it to set yourself apart from the competition, and how to help your customers obtain the proper coverage at the right price.
In this webinar, we'll discuss:
- How event insurance boosts client trust and minimizes risk for your business.
- Strategies to leverage insurance for a competitive edge with flexible options and attractive packages.
- How to navigate various coverage options, understand policy limits, and find the perfect fit for your events.
- Cost-saving tactics to help your clients get the best deal on event insurance for maximum protection without breaking the bank.
- Proven methods for discussing client needs, researching options, comparing quotes, and securing the perfect insurance plan.
PREVIOUSLY RECORDED
Crafting the perfect client experience:
A formula for event business success
Looking to build stronger client relationships and create a seamless customer experience for your business? Join us for this webinar hosted by event industry experts Jess Caudill (Planning Pod) and Daniela Justus (Wedding Industry Ads).
In this webinar, we'll discuss:
- Starting client relationships on the right foot: Learn how to prioritize clear communication, personalize attention, and demonstrate a commitment to understanding your client's goals.
- Onboarding customers for success: Discover how to create a personalized onboarding journey that builds trust, educates your clients, and ensures a stress-free event experience from end to end.
- Measuring and evaluating customer experience: See how to utilize surveys, social media monitoring, and customer data analysis to gain valuable insights from your clients' perspective.
- Improving on customer touchpoints: Get tips on personalizing interactions, maximizing efficiency, and ensuring clear communication across all channels for a smooth experience.